3 Tactics to Implement While Your List is Still Small

No one opens up their brand-new email management system and sees thousands of prospects from day one. We all start with a single subscriber, and we grow our list from there.

However, what you do while your list is growing, is critical to your future success.

It’s never too early to start promoting . The number one mistake (made by those with a small list) is believing there’s no point in promoting to a small list.

There are two reasons why this is a huge mistake. First, when all you send your list is information, and you never make an offer, you’re training them to think there will never be an offer. Then, the first time you send out an email promoting a product, they’ll react with indignation. How dare you try to sell them something?!?

The second issue with not promoting is that you’re creating a (bad) habit in yourself. Yes, it’s important that you provide value to your subscribers. However, it’s equally important that your mailing list not become an expensive "time-suck." The only way your list will pay its way is if you’re presenting offers on a regular basis.

It’s possible to promote too much . Despite what we just said, it is possible to burn out your list by sending promotion after promotion. If all you ever send your subscribers are offers to buy something, your unsubscribe rate will skyrocket.

Instead, set up a system to nurture your list by providing them with great value. Teach them to open your emails by always striving to include information they want and need. Share your stories with them. Tell them what you’ve learned. Interact with them. Promotions are necessary, but they’re not the primary way to connect with your list. 

Make good use of segmentation . Not everyone on your mailing list will benefit from the same information or promotions. Some subscribers may be at the beginning of their journey and just learning about the topics you cover. Others will be more advanced and in need of different advice. Some subscribers will be active buyers and quickly jump on your offers. Others may not.

By creating segments in your mailing list software, you can provide your subscribers with exactly what they need when they need it. This targeted approach will result in more sales and a happier subscriber base.

Whether your list is 10 or 10,000, these strategies will help keep your list profitable, active, and responsive. And a responsive list is one of the most valuable assets we can have.

Take good care of it, and it will take care of you.

You think about that,
Ruben Santiago
@RubenSantiagoCL60

Ruben Santiago is a bilingual Digital Marketer, Business Coach and content producer for Builderall. He specializes in helping everyday people turn their passion, skills, and experience into a new income stream by developing their own online courses, and by sharing the Builderall affiliate opportunity. Connect with Ruben @RubenSantiagoCL60.